SheerB2B Events

SheerB2B runs ecommerce conferences and networking events for ecommerce owner / managers and digital marketing professionals.

Forth Coming Events:

Christmas eCommerce Conference,
Thursday 1st July'10
London

CLICK HERE to book your place and register today

Click here for testimonals from previous SheerB2B Conferences.

AGENDA:
Thursday 1st July

9.00 - 9.20 Registration & Tea, Coffee, Pastries

9.20 – 9.55 KEYNOTE (Kevin McSpadden MD of more2)

9.55 – 10.25 Where to look when Google Analytics doesn't have the answers
(Stephen Pratley, MD of Shine)
- The mentality of ongoing improvement in ecommerce
- Identifying problems with the product (reviews / returns / feedback tools)
- Identifying problems with the website (design / technical issues / user testing)
- Identifying problems with the business (customer service & support / benchmarking)
- Where to find out more

10.25 – 10.50 Intros & Group Discussion

10.50 – 11.10 Coffee

11.10 – 11.30 Email marketing: segmentation & retention (Lucy Wilsdon & Marc Munier, Pure360)

11.30 – 11.50 Email marketing: content & frequency
(Amanda Metcalfe, Head of Online Marketing at Sainsburys)

11.50 – 12.00 CASE STUDY: PPC (Rachel Coate, Minute Steak & ex Google)

12.00 – 12.35 The role of mobile in the multi-channel retail mix
(Rachel Wilkinson, Head of Brand & Retail at Portaltech)
- The multi channel super shopper
- Consumer interaction & shopping behaviour
- Why develop an app?
- The differences between eCommerce & mCommerce
- Step-by-step guide to developing the right app for your business & your consumer

12.35 – 1.00 PANEL session: Affiliate Marketing: how to stand out & engage with publishers

1.00– 1.50 Lunch

1.50 – 2.30 Making print catalogues work in conjunction with your online activity
(Alison Lancaster, Ex Mktg Director of Harrods)
- The catalogue as your key branding & offline marketing tool
- Driving more footfall & traffic to your website through better planning & analysis
- Understanding the role of catalogues in their multi channel journey to maximise ROI
- Making your budget go further to increase customer retention/loyalty, reactivation and recruitment
- Incorporating customer insights, data analysis and UGC so catalogues are relevant & responsive

2.30 – 2.40 CASE STUDY: The importance of good photography whether in print or online
Nick Goodchild, Hungry Tiger

2.40 – 3.00 Intros & Group Discussion

3.00– 3.35 Website design & content
(Propeller - clients include Super Chick, Joseph Joseph, Orlebar Brown, Monkey Shoulder)
- Your brand ethos: What to consider before the design starts
- Look, Touch & Feel: Replicating the instore experience online
- Translating your brand online
- Engaging with the consumer
- Christmas content with a difference

3.35 – 3.50 Coffee

3.50 – 4.25 Research, planning & due diligence for your Christmas marketing campaign (Ben Potter & Rosie Freshwater, Leapfrogg)
- How to avoid being the Christmas Turkey - key considerations for a seasonal marketing campaign
- Knowing your onions - the importance of research
- Writing your shopping list - turning your research into action
- Don’t crack open the sherry yet – how to prioritise activity

4.25 - 4.40 Group Discussion Feedback & CLOSE

4.45 - 7.00 Networking drinks at Chateau 6